How To Apply Orthodontic Marketing To Your Practice
One of the best ways to build a successful orthodontic marketing firm is to build a great reputation in the communities you serve. Nearly 80 percent of clients investigate a dental practice online first before even calling to request an appointment. So, what exactly does this mean for your orthodontic marketing firm? It means that social networking platforms offer a highly powerful method to expand your orthodontic business without burning the fat.
As an orthodontic marketing provider
your primary goal is to provide your prospective patients with a quality, reliable service. One way you can achieve this goal is to work closely with your current patients and gain their trust. As an orthodontist, you are likely to have had many patients already that need orthodontic services. With these personal connections, you can create a platform through which you will be able to extend your orthodontic practices knowledge to the communities in which you serve.
The easiest way to get started in orthodontic marketing
is to develop a referral program. In essence, your entire goal will be to take your current patients and leverage them in the search for new medical doctors. By creating a friendly rapport with these prospective patients, you will not only gain referrals directly but also indirectly increase the number of people who visit your office. Additionally, if your current patients are happy with your work, they may feel inclined to recommend you to their friends. And that’s the point: creating a mutually beneficial relationship between yourself and your patients.
Orthodontic marketing tips
have been around since the dawn of time, and for decades the principles have not changed. While technology has impacted some aspects of orthodontics, such as laser technology, the core principles remain relatively unchanged. One of the primary rules of orthodontic marketing is that you should always emphasize your patients’ wants and needs. You’ll never make any money if you cater only to the needs of the insurance company.
To apply these orthodontic marketing tips to your practice
it is important to understand how you can reach out to new patients in a way that aligns with their interests. The best way to do this is to create a presence on social media sites. Facebook is one of the most popular social network sites out there, and with good reason. Many people are constantly adding their friends and posting updates on the latest news, reviews, new products, and events. With this platform, you can easily make announcements about new services you’re offering as well as ways to find discount coupons for services rendered by your orthodontic clinic.
Twitter is another great tool for this type of marketing.
Like Facebook, many people post updates on both Facebook and Twitter, so reaching out to prospective patients through social media will allow you to reach a whole new demographic of individuals than would be possible otherwise. In addition to reaching out to a broader audience, you can also easily track who’s currently following your social accounts on Twitter or Facebook. If you notice a trend of people signing up to your account, it’s an easy way to increase the number of new patients you accept every month, which will help to offset any cost of advertising. Using social media to increase your patient count is a great way to improve your bottom line at an orthodontic clinic.