the evolution of social media marketing (SMM)
Marketing with a Promotional Approach has been a very popular and successful method for many years. It has been used successfully for everything from newspapers to the Yellow Pages and now the Internet is no different, except for the change in media, and therefore the change in approaches. The sales approach is still used, but more so as a tool for promotions and as an awareness or “theme” of the company. However, with the evolution of social media marketing (SMM), the promotional approach can be applied to the selling of products on the internet, and using the power of email marketing, which is the most cost-effective approach to promoting your new products and services. The power of personalization and emailing are combined in a powerful promotional strategy that benefits your business.
The first part of a promotional strategy is the pulling strategy. This is what draws consumers to your company, and you will use the pull strategy in two different ways. First, you will use the pull strategy to bring a consumer who is already interested in your product or service to your website. In this case, you would want to add a free report that complements your free offer, or a newsletter that provides valuable information for the consumer. For example, a consumer may receive a free eBook on how to set up a garden, or a monthly e-newsletter with special offers and discounts on home and garden products.
use another strategy to sell more products or services
In addition, you will use other marketing plans, such as print advertisements, in addition to the pull strategy mentioned above. These other strategies are often referred to as complementary strategies. For example, you may find that the offers above draw a consumer into your free report, but if they don’t buy it right away, you will use other tactics to keep them interested. If they aren’t interested at this time, but realize that they will be after your information later on, your promotional approach in the form of a free report could be improved by including a newsletter with a few additional products, or a special deal on a future purchase. In addition to using complementary strategies, you can also choose to implement one strategy, such as giving away an eBook or report, and then use another strategy to sell more products or services. This means that all of your efforts will be aligned towards reaching a single goal.
Another strategy you may use to promote your new offering is called email marketing. This works because instead of using traditional forms of advertising like newspapers, magazines, and billboards, you can actually send out email messages to your potential customers. This means that you are offering your potential customers one convenient way to stay in touch with you, and it makes it easier for them to decide if they want to purchase your product or service. However, you have to use a carefully devised promotional approach in order to make sure you reach your target audience effectively.
a free report that teaching them specific steps they can take to improve their business
One excellent strategy is called integrated marketing communications, orIMC. IMC involves the use of five different promotional approaches, including: direct mail marketing, email marketing, telemarketing, blended campaigns, and organic marketing channels. It is important that you use these methods in an integrated manner, which means that all of the five promotional approaches work together to reach your target audience. For example, if you are going to offer an eBook, you should first send an email to your target audience by letting them know about the eBook you are offering. The next step would be to offer them a free report that teaching them specific steps they can take to improve their business.
Another good example of an integrated marketing approach is a leaflet distribution campaign. A leaflet distribution campaign allows you to combine your eBook offers with an opportunity for your target audience to get in contact with you through a local business that is in their neighborhood. This is especially useful because many times people enjoy sharing literature with other consumers, and this campaign allows you to do just that with your target audience. A great example of this strategy is from Marketer Smart who has developed a series of printed manuals on various topics ranging from health to spirituality, including an eBook on how to become an internet marketer.